Benny

IT'S A FACADE

Benny
IT'S A FACADE
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I won an award with my family. Thank you Slumfest. This was what I thought about when we won. 

If you gotta explain how good you are or how nice you are then you not nice. Get back in the gym. Get back to your desk. Get back in the streets. Get back to the boardroom. Wherever you gotta go to get your reps at that’s where you need to go back to. Constantly explaining why you’re good at something when nobody asked you to explain won’t do shit for you. If the streets not speaking for you then you know you have work to do. I don’t have to talk my shit. That’s for insecure people. I don’t need to “remind” people. If I have to remind people of who the fuck I am then that means I have no presence in what i’m doing. They should already know about me before I even speak on myself. If you walk in a room and people can’t feel the aura then you gotta work smarter and harder. 

The truth don’t ever need to be explained. Only lies need to be explained. The concrete gotta speak for you. Your reputation gotta speak for you. Everything is about patterns. If you have the same patterned behavior occurring on a consistent basis then that’s the reputation that you have until you switch the pattern the other way. If you known for doing fuck shit then you labeled a fuck nigga no matter if you soft or hard. Nobody exempt from being a clown. I don’t care how many banks you robbed or how many people you shot at if you a goofy you a goofy. Whether you a dangerous clown or a clown that wouldn’t bust a grape with Welch’s permission is none of my business. I don’t care how talented you are or who you worked with. What’s your face card? What’s reputable and honorable on your jacket?

This internet shit got people lost. They place all their worth into metrics on the internet. Their worth is in likes, views, retweets, streams, listens, and shares. All that shit is a facade. It’s perception. The internet is like nature. When it’s beautiful it’s beautiful but it doesn’t give a fuck about what it destroys when it decides to destroy shit. All that shit is Monopoly money if you not using the internet as a tool. The internet full of 3 dollar bill shit. That’s why so many creatives be sad as fuck or depressed as fuck. Every fiber of their being is placed in internet attention especially if they’re not receiving attention outside of the internet. All those followers and you’re still lonely. All those likes and you don’t like yourself. It ain’t worth it. Focus on why you love your work and having fun working with your homies instead. 

You can see an artist with 100,000 listeners on Spotify and that same artist can’t even sell out venues. People with a million plus streams and only 20 people came to the show but on the internet you’d swear they were Gods. I think everybody should go through that experience so they can see that the concrete and the internet are 2 different places. I’ve learned first hand. I had merch and that shit was a failure. Wasn’t no right or wrong. I just don’t have the juice like I thought I had and I took my loss and locked back in on my brand. I learned a retweet or like can’t pay my bills. Cash can. Loot can. Likes and shares not liquid. Can it create an opportunity? Yeah. But your work and consistency is going to bring you the opportunities. Someone sharing it is the product of your sweat.

Like I said don’t get lost in that shit. I’ve fallen back from it. Everybody don’t need to know everything in my life and vice versa. I post my work and go about my day. I’m not a dramatic dude. I hate dramatic shit and the internet is where dramatic shit live. Oh it lives in text messaging threads too. Which is why I don’t text much either. 

In conclusion, don’t buy into the hype. Just buy into building your table. Build a table so strong that even the table crumbs that fall from it are meaningful. 

Peace 

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