HOW TO GET PEOPLE TO TAP IN WITH YOUR BUSINESS

How do you get people to tap in with what you create or your business? Here are some things that can help you. 

First you want to understand your future clientele. What are their problems? What does success look like to them. How does what you provide help them attain that success? Show them that you and what you create or provide is the result that they desire. They shouldn’t just be picking your brain you have to pick their brain also. 

What do you do? When I see your craft or product. It shouldn’t take me more than 5 seconds to know what you are. You need to be able to explain who and what you are and what you do in 2 sentences. It needs to be very transparent and very simple to understand. When clientele tap into your social media your bios need to be the same. Easy to understand. 

You’re the expert. SHOW IT and give your clientele an invitation to witness you’re the expert and what they need is your expertise. Create an experience that’s free where they can see for themselves and make them want to spend their money with you. Create content that can get them in the shop. You expertise is what will get them to buy in. 

Be likable. Being likable has sold the most unsellable services. That’s how important being a likable person is. Make sure your clientele know who you are. If they feel like they know you and feel like they can relate to you then they will have no problem giving you their business. Larry June (Rapper) does this very well. His brand is based on his lifestyle and everyday activities. His lifestyle is not an unattainable dream. He just promotes health and self care in a cool way and he looks like a likable guy. Trust is key too. Earn their trust. Don’t move sneaky. Keep deception away from your brand and reputation. Who will want to come near you if they feel they can’t trust you? Make sure your clients trust your work. 

Why are you different? Why is what you do valuable? The value of what you provide is what will make you different. Show everyone the difference between you and the field. Always have the receipts of why shopping with you is different from everybody else. 

Turn your clientele to your street team. Turn them into your marketers. Turn them to your promoters. You do this by staying consistent with good service. If your service is always top tier you make it easier for your clientele to refer you to new clients. Good service makes promotion work itself. Be so consistent that it’s impossible for anyone to keep what you provide a secret. 

Pick a social media platform to be your headquarters. It’s cool to use every platform but one of those platforms have to be your empire. You know the ins and outs and you have it mastered. Wherever the majority of your clients are that’s the social media platform you put all your offense into. So if its Instagram you need to make IG Live’s. Use Reels. Use IG TV each week. At least one of those every week. 

Give your clients an experience. That experience should bring something out of them they didn’t think they had. Help them get over a fear. Get them out of their shell. Make them feel good about themselves. If your services do that then your service becomes personal to them. It means something because you helped them ascend. They will never forget that feeling. It stays with them forever. 

Peace